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Curating the Journey...0%
Warehouse47

Melting point for creativity & brand solutions

The Creative Lab · What all we do

Melting point
for creativity& brand solutions

01

Content Drive

Stories shot, cut and shipped — campaign films, photography and social narratives engineered for velocity.

Content production on set
02

Brand Activations

On-ground takeovers — launches, tours and festival floors turned into brand theatre.

Immersive dining activation
03

IPs

Formats we own — House47, UC47 and the traditional stages built to recur and compound.

Warehouse47 owned IP event
04

Experiential Curation & Advocacy

Curated communities and creator advocacy — audiences designed, invited and activated.

Curated experience audience
05

Tech Solutions & Systems

POS stacks, projection mapping and operational pipelines — the engineering under the spectacle.

Technology systems

↺  The lab loops — every project feeds the next

Original Formats · IPs

Formats we own

Three recurring stages — built, hosted, compounded over time.

House47

House47

The flagship house floor — curated guests, live culture, one address.

Flagship IP

UC47

UC47

The underground circuit — tighter rooms, deeper cuts, rawer energy.

Underground IP

Traditional format

Traditional Format

Classic stages, re-engineered — brand showcases and showcases done right.

Classic IP

The System Map

One melted workflow

Creative ↓

  • Content Drive
  • Brand Activations
  • IPs
  • Experiential Curation

Technical ↓

  • Tech Solutions & Systems
  • POS & Operations
  • Projection Mapping
  • Data & Analytics
↓

One melted workflow

The Archive

Driving curations

Immersive Diner
Immersive Diner
Sensory Table
Sensory Table
House Floor
House Floor
Curated Crowd
Curated Crowd
Systems
Systems
The Pour
The Pour
Fashion Week
Fashion Week

The Mascot

What is Xylo?

The resident intelligence of Warehouse 47 — an eye that watches the floor, reads the crowd and wires every activation into one nervous system.

Who is Xylo?

Neither tool nor mascot. Xylo is a colleague — half curator, half operator — the point where creativity melts into technical execution.

CuratorOperatorNarratorWitness

Xylo — resident intelligence

Where'd you go?